Very interesting point about modernism on TV, here’s a piece from the NYT which expands on that in the US context.
http://www.nytimes.com/2009/03/06/arts/06iht-design9.html
I’m always struck by how commercial imagery/design/advertising softened up the public in respect to that. And not just ads. Cartoons in particular were chock a block with modernist inspired imagery.