Reynolds started blogging around 02 or there abouts and there was a fantastic period of online music writing up until maybe 08, in my own corner if the net at least. Many gone on to great and small things in music & journalism. Was hugely influential and something totally new for a while.
The two way nature of the internet produced communities, friends and enemies in a way which would never happen under traditional critism and l can think of hundreds of still brilliant posts which would never have made narrow print.